Tell us a little bit about your journey of, you first wrote the book on Hooked on how to get devices to really capture our attention, and tell us a little bit about the history of that book and its reception. You find it in every airport bookstore in the world, and highly touted by CEO of Microsoft and lots of tech players. Will Bachman:Ěnd this book we should also mention I think most listeners will know that you are the author of Hooked, which a massive bestseller. How do we control our attention and choose our life? That’s what Indistractable is all about. Those things aren’t your fault, but they are your responsibility.Īnd so my book Indistractable is all about how do we make sure we do what we say we’re going to do in business and in life. Clearly you didn’t make Facebook, you didn’t make YouTube, you didn’t make Slack, you didn’t make the boss that calls you at 9:00 PM when you’d rather be preparing for bed. And I don’t think this stuff is our fault. They think about social media, they think about what’s going on in the news. I would say that these distractions, most people when I talk about distractions, they think about technology. So I don’t know if I would say it’s all about us.

Give me a quick overview of that point of view. Will Bachman: Nir, you contend that it’s not about our devices, but distraction is all about us and there’s something that we can do about it. Nir Eyal: Thanks Will, it’s great to be here.

Will Bachman: Hello Nir, welcome to the show.

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